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OPENFDE CASESanitized caseConsulting
Industry · HealthcareSubcategory · Pharma Retail

A pharmaceutical brand · Private-domain membership growth

Membership across WeCom, communities and the mall lacked a unified growth loop.

Industry
Healthcare
Subcategory
Pharma Retail
Brand
A pharmaceutical brand
Current stage
Operations delivered
Consulting
01 · Entry project

Private-domain membership growth

02 · Field problem

Membership across WeCom, communities and the mall lacked a unified growth loop.

03 · Delivery practice

Acquisition, group entry, campaigns and repurchase were operated with regular reviews.

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